Content is what moves the internet. Without it, every website would basically just be a fancy business card. Writing the right kind of content is essential, to bring in traffic, conversions, and lead generation.
We’re going to show you multiple examples of content that will help your freelance writing career or small business succeed online, no matter what your goal is. And if you’re a business, this guide will help you understand exactly what type of content you need.
Content Writing Examples
Every website has a goal, tailored to what that business needs. Multiple types of content can help reach those goals by bringing in targeted traffic. There are 6 main types of written web content.
- Journalistic Content
- Information Content
- Educational Content
- eCommerce Content
- Affiliate Content
- Localized Content
We are going to go over all 6 of these content writing examples, what types of tone your writing should have with each, and how they can help to bring in massive amounts of traffic when used correctly as part of a content strategy.
We’re also going to give you some examples of how you can format your writing so that it is SEO friendly (this is very important.)
What is Website Content Writing Called?
Content writing is not a new thing, heck, it’s not even new to the internet. ‘Website content writing’ is called web copy.
Copy comes from the art of copywriting. Copywriters (and no, not that kind of copyrighting) are the ones behind the clever newspaper articles and headlines, magazine articles, website content, and catalog copy that makes you want to buy all kinds of helpful junk.
Writing for the web can also involve social media posts, eCommerce descriptions, ad copy, and other forms of internet marketing. Knowing how to write engaging titles and introductions, that make people want to read every last word, is an art in itself.
Now that you know what writing on the web is called, let’s take a closer look at the different types of content, go over some content writing examples, and show you exactly how to write for your audience.
Journalistic Content Examples
Journalistic content is made up of a mixture of original research, current events, news reporting, and other types of reporting. However, just like all content for the web, you should start with keyword research. This will help you understand the searcher’s intent. Source.
Someone writing journalistic content is going to use facts, they are going to cite all of their information, and they are most likely going to use quotes from different verified sources. Your tone in these types of articles should fit the type of content, if it is serious, take a serious tone, if you are unsure keep it neutral.
The content will have a catchy headline and an intro that hooks the reader, followed by a story that is presented with facts and sources. Storytelling is important for journalism, the piece itself is usually considered a story.
In this type of content, you are going to want to take the reader on a journey, from beginning to end, presenting facts, quotes, and having an angle. Keywords in this should be related to the current event or story.
Information Content Examples
Information content is a great way to bring traffic to a website. It can be a great content strategy for many types of websites, such as affiliate websites, general websites, and brands.
The key thing about information content is that it should provide clear answers to questions that a reader may have about the subject matter. The articles should be straight to the point, and helpful.
This type of content often comes in the form of guides, answer posts (articles that answer a specific question), and pillar content, which is content that takes on larger portions of the subject.
You should have an intro that hooks the reader, a bolded paragraph that answers or explains the user’s search query briefly, followed by multiple subtopics that help explain the answer to the question or explains the subject matter in more detail.
Your tone should be one of an expert, that provides helpful information in small, digestible, bits and pieces. These articles are usually finished by adding a conclusion or related questions, with a few short answers.
Educational Content Examples
Educational content is much like information content. The articles are written in the form of how-to’s, guides, and courses. The purpose of educational content is to deliver accurate information, to teach someone how to do something, or about something.
How-to-guides should start with a helpful-sounding intro, that explains what types of help will be provided, as well as some information about the topic.
The body of the content will be made up of subtopics that explain, in detail, what the subject is about, or it teaches you how something is done, usually step by step. You should use keywords that are related to the search query for the subject.
These articles are usually followed by a conclusion and links to other material such as courses and videos.
eCommerce Content Examples
When it comes to eCommerce, sales copy is the name of the game. When you are writing descriptions and giving product information, you need to be able to do so, while also hooking the reader with web copy.
Product pages usually do better if they have long-form content. This means there should be some type of engaging content written with the product information. Such as a story about the product, as well as details on ways the product can benefit the user. A good well-researched content strategy can help bring in customers, answer questions, and bring awareness to a brand. Source.
This type of copy is going to need to have all of the regular product details while being formatted in a way that the details flow naturally with the content flow. Keywords should be buying keywords, such as “best this” and “cheapest that”, as well as search intent keywords.
Affiliate Content Examples
Affiliate content is content that is bringing a niche or subject to someone’s attention, it gives them information, and reviews products that are related to that subject or niche.
The content starts with a good opening and follows with information about the niche. These articles can be guides, reviews, information that is suggesting products, and more.
There are many guidelines for writing reviews. You can find what google says about the proper way to write reviews, and refer users to products, here.
These articles should start and end with your very best product suggestion. Even if multiple products are being reviewed, you want to give the readers your answer for the top product, to make their decision to purchase easier.
Your tone in these articles should be friendly, helpful, and full of knowledge on the products or subjects.
Localized Content Examples
Localized content is for local businesses (big and small), that want to bring in local web traffic, to convert into customers. These articles are usually written for a specific region.
For example, one article may be about the best BBQ places in Texas, listing your business as the top place. Local people are going to type that search query in, find that your business is at the top of best BBQ places, and decide to visit your location over others.
Writing localized content helps create a buzz for businesses, it brings in web traffic that converts into actual customers, leads, and more.
These articles should start with a good headline, a catchy opening, followed by local content for the body that is helpful and suggestive. You can follow up with some information about the main topic and a conclusion.
Your tone on local posts should be helpful, confident, and knowledgeable. You want people to think of you as their local guide.
Frequently Asked Questions
You can start content writing from home by connecting with businesses or agencies that need content writers. You should start by specializing in one form of content and then move on to other types.
You can hire a content writer through online agencies, online freelancer websites, and classified pages online. You should vet your writers (test their skills and ask around), making sure they are always on time, that they deliver great content, and work well with others.
SEO helps tell the search engines what your article is about. SEO-friendly content is keyword-focused so that it can deliver your information to the right people based on their search intent.